Dominica launches ‘ReDiscover Dominica’ campaign
Dominica has launched the new “ReDiscover Dominica Campaign” to encourage travellers to visit the island. Visitors, friends of Dominica, and Dominicans can enjoy discounts on a trip to the Nature Island and, in doing so; help the country on its path to recovery.
The ReDiscover Dominica Campaign will offer deals on hotel accommodations and on-island activities to attract travellers. The promotion features one free night on a minimum four-night stay at nine participating hotels.
Visitors are encouraged to book through their respective tour operators within their geographic location or book directly with participating hotels on the campaign website.
It would be recalled that Dominica was hit hard by Hurricane Maria in September last year. Tourism officials have been working closely with key industry players to reaffirm Dominica’s position as a desirable Caribbean destination.
The destination is rebuilding, and it is a great time for nature lovers, meaningful travellers, adventure seekers, leisure travellers, wellness enthusiasts, educational travellers and others to visit the ‘Nature Island’.
The ReDiscover Dominica Campaign will run in all of island’s major source markets including the United States, United Kingdom, Canada, France, Germany, Caribbean and French West Indies.
Dominica is an island republic. The capital, Roseau, is located on the leeward side of the island. It is part of the Windward Islands in the Lesser Antilles archipelago in the Caribbean Sea. The island is bordered by Guadeloupe to the northwest and Martinique to the south-southeast.
Its name is pronounced with emphasis on the third syllable, related to its French name of Dominique. It has been nicknamed the “Nature Isle of the Caribbean” for its natural environment.
It is the youngest island in the Lesser Antilles, and in fact it is still being formed by geothermal-volcanic activity, as evidenced by the world’s second-largest hot spring, called Boiling Lake.
The island has lush mountainous rainforests, and it is the home of many rare plants, animals, and bird species. There are xeric areas in some of the western coastal regions, but heavy rainfall occurs inland.
Sisserou parrot, also known as the imperial amazon and found only on Dominica, is the island’s national bird and featured on the national flag. Island’s economy depends on tourism and agriculture.
Once ruled by Spain, the Dominican Republic shares the island of Hispaniola with Haiti, a former French colony.
The Caribbean nation is a major tourist destination. This, coupled with free-trade zones, has become the country’s major employer and key sources of revenue, replacing dependence on sugar, coffee and other exports.
It is inhabited mostly by people of mixed European and African origins. Western influence is seen in the colonial buildings of the capital, Santo Domingo, as well as in art and literature. African heritage is reflected in music.
Today the country still exports sugar and coffee but tourism is a rapidly growing industry, and although it is still poor, the economy with a population of 10.6 million people is growing strongly.
MIKE OCHONMA