2016 Colour of the Year: Dulux names ‘Monarch Gold’

Chemical and Allied Prod- ucts (CAP) Plc, a subsidiary of UAC of Nigeria Plc. (UACN), manufacturers of Dulux premium brand of paints and the technological licensee of AkzoNobel, largest coatings company has named ‘Monarch Gold’ as the Dulux 2016 Colour of the Year. This is in line with the AkzoNobel global tradition and Dulux brand leadership positioning in Colour mastery.

According to DuluxColour Experts, the 2016 DuluxColour of the Year- ‘Monarch Gold’ is chosen out of a broad palette of yellows that best represents the golden influence of this year’s colour trends. Monarch Gold captures a friendly palette but with a dark mysterious side that adds to its beauty Speaking during a special briefing session with professional stakeholder bodies including; Interior Design Association of Nigeria (IDAN), Nigerian Institute of Building (NIOB),Nigerian Institute of Architects, Nigerian Institute of Quantity Surveyors (NIQS), Nigerian Institute of Estate Surveyors and Valuers (NIESV) and Dulux Decorators Club,the Managing Director, Chemical and Allied Products (CAP) Plc, Omolara Elemide was pleased with the esteemed stakeholders present and highlighted the company’s responsibility of communicating the annual global colour trend to Nigerians which has over the years been tagged the ‘DuluxColour of the Year’.

“For the past 11 years has been sensitizing Nigerians about the anDANIEL OBI Media Business Editor nual global trends, overriding mood and colour that embodies this overriding mood” she said In his presentation on the 2016 DuluxColour of the Year, the Marketing Manager, CAP Plc. Dominic Oladeji explained that this year’s DuluxColour of the Year ‘Monarch Gold’ was derived from the overriding theme – ‘Looking Both Ways’ which attempts to strike a balance between two opposing worlds such as ‘Dark and Light’, ‘Heritage and Future’, ‘Words and Pictures’, and ‘The Grid and Letting Go’.