Another car winner emerges in Loya Milk promo

Promasidor Nigeria Limited, maker of Loya Milk, has rewarded another winner with a brand new Hyundai i10AT car in the ongoing Loya Milk ‘It’s What’s Inside That Matters’ promo. The promo was launched in February and will end on May 31, 2003.

Keith Richards, CEO of the company, made the presentation to Tochukwu Oranu, a 29-year-old businessman at the company’s head office in Lagos recently.

Richards was accompanied by Kachi Onubogu, commercial director of the company, and Don Jazzy, the brand ambassador of the brand.

In an interview with BusinessDay, Oranu said “I feel so happy. I never thought I would win because I do not believe in things like this. I have never participated in any promo because I do not believe in it, but with this I am very excited I won. I bought the milk at Onitsha for my mom because she said she likes its taste. At first, I didn’t want to take it at first but the shop attendant pressured me to take the milk and jokingly said that I may win from it, just truly I won a car from the milk.”

Earlier in his address, Richards said “it is with great pleasure that I formally welcome you all to the presentation of a brand new car to one of our lucky consumers who from now will never have to take public transport again. This is about Promasidor keeping our promise of fulfilling what we say we will do, we will do. Not just because we have regulators but because we touching the lives of our consumers. All over Nigeria people are talking about the promo and when someone in their region will win the car since they have gone to redeem their cash prizes in various branches of Zenith Bank.”

Also speaking, Onubogu stated: “We are here to reward our loyal Loya consumers and to show that as a company we do want we say we will do. We are here to show the world again in thee presence of our regulatory bodies that our commitment to give out cash and car prizes is real. We make commitment and we keep them that’s why we have been in business for over 20 years. Apart from the fact that we do what we say we will do, we also want to remind people that we live to our promises. We have given out one car in March, we are giving out another today and also we will give out another in Aba.”

“We know that between now and May; we will give out all the 12 cars. We have given out a lot of cash prizes and will be giving out more. Recently someone just told me that Loya milk is what the former big brand in Nigeria used to be. Our brand is creamy, has more calcium and gives consumers what they deserve, excellent quality, excellent product and excellent price and to cap it all, we even reward consumers for buying our brand. Than promo still runs till the end of May so keep buying the product, look inside any Loya 400g or 900g promotional pack you may see a prize, because it’s what it’s inside that matters.