Bacardi BREEZER engages brand ambassadors for market penetration

There have been some colourful happenings going on across Lagos since the past few weeks and now we know why! It was part of events preceding the launch of the US alcoholic drink, Bacardi BREEZER. The brand was finally launched in Nigerian market last weekend.

It was unveiled at the ambience hall of the Oriental Hotel, Lagos, and a whole host of famous faces including Sean Tizzle, Yemi Alade and Seyi Shay, as brand ambassadors, were on the colourful carpet to celebrate the arrival of the product.

The product was introduced in the Nigerian market by Consolidated Breweries in partnership with Tradall S.A., member of the Bacardi Martini Group. The brand owners, BusinessDay leant, have made over N150 million investment in plant expansion at Consolidated Breweries for the production of the drink in Nigeria.

Olugbenga Lawrence, the brand manager, said: “We are thrilled that we can now announce that BREEZER has officially landed in Nigeria! BREEZER is the perfect drink for all free spirited Nigerians who want to enjoy the colourful side of life.

“BREEZER is designed for free spirited Nigerians who enjoy the colourful side of life. It is already enjoyed in over 150 countries across the world and we are excited to launch it in Africa’s most colourful country. BREEZER lives life in colour – and we’re asking Nigerians to show us their passion for life and show us their true colours!”

Also speaking at the unveiling, Tradall’s country manager, Femi Olajimbiti, said the product entry into the Nigerian market came at the right time, especially now that Nigeria is the largest economy in Africa.

Sean Tizzle, who is one of the brand ambassadors, said: “The launch party last night was epic! So, much colour, so much passion and so much love for BREEZER! I’m a fan already and can’t wait to see it all over Nigeria.”

Seyi Shay, who is also on board, said: “BREEZER is just great! Not only is it a great tasting, refreshing drink, but at night it showed us how to throw the best party! I love the watermelon flavour and can’t wait to introduce all my friends to it too!

And Yemi Alade, the third ambassador, finished off by saying, “BREEZER is such a delicious drink and I am so excited that it has launched in Nigeria. Watch this space as we have some more fun activities coming up with the brand over the next few months.”

BREEZER (5% abv) is available in a ready-to-drink 330ml bottle and is a refreshing blend of Bacardi Rum and fruit flavour in three delicious varieties – orange, pineapple and watermelon – RRP N170.