BBDO starts 2017 on strong footing
BBDO West Africa, one of Nigeria’s fastest-growing advertising agencies, has recorded an impressive string of accounts wins. The feat, achieved within the first quarter of the year, has led to the winning and consolidation of two multinational accounts.
Information available to BusinessDay revealed that the first of the wins was for Pringles, the global number one potato chips brand. BBDO’s triumph, at the keenly contested pitch that involved top agencies in Nigeria, puts the agency in pole position to work for sister brands of Pringles, notably Kellogg’s cornflakes.
Announcing the win, the pitch coordinator at Kellogg’s Tolaram Nigeria, Namrata Basu, in a statement remarked that at every stage of the multi-phased pitch, BBDO’s work consistently demonstrated a thorough understanding of the youth segment, a core target for the brand, and the type of creativity that resonates with them.
Right on the heels of the Pringles win, it was gathered BBDO also successfully consolidated the SC Johnson business. The chemicals and insecticides giant is a roster client of BBDO worldwide. It manufactures globally renowned insecticides and mosquito repellents, including Raid, Baygon, AllOut and Off.
SC Johnson, trading in Nigeria as Johnson Wax, its gathered to have plans to expand its West Africa operations three-folds, and wanted a marketing communications partner to help achieve its ambitions. BBDO West Africa was adjudged to fit the bill after a rigorous compliance and due diligence exercise involving local and global representatives of the company.
Worldwide, BBDO is renowned for its mantra, The Work The Work The Work, which is said to underscore the total commitment and creativity that goes into supporting brands and businesses to achieve their goals.
Commenting on kicking off the year with two big account wins, Managing Director of BBDO West Africa, Igbo Amadi-Obi, said in a statement that given the prevailing business environment, such a feat was not just remarkable but underlined the young agency’s prospects.
He added that BBDO West Africa was strongly aligned with the philosophy and character of BBDO agencies worldwide, to dedicate themselves to the relentless support of clients’ objectives through focused creativity that wins for the client, rather than creativity that wins acclaim for the agency.
According to him, “The Work The Work The Work underlines our total dedication to delivering outstanding creative solutions to the clients’ business problems. It is not a mere slogan; it is a battle cry and commitment rolled into one. It is an affirmation of the universality of our character and purpose as a global network”.
He also remarked that the wins were particularly significant given the huge regional potentials of Kellogg’s Tolaram and SC Johnson, and that it aligned perfectly with BBDO’s plans to grow a regional network on the back of the existing West and Central Africa network of the Casers Group, to which it belongs.
Pringles, Kellogg’s and SC Johnson join a rapidly expanding list of BBDO West Africa’s local and international clients, which includes Guinness, VISA, Google, Wrigley’s, Kates Associated Industries and Ensure Insurance.