Big and Bold moves to partner Nik Halik, global brand builder to grow Nigerian brands
Big and Bold Communication Limited, a Nigerian young brand building and creative agency led by Jide Adeyemi, former marketing manager at both Microsoft and Huawei Technologies is entering in to partnership with Australian-born global investor and brand builder, Nik Halik to promote Nigerian brands.
The discussion towards this goal necessitated Halik’s visit to Big and Bold Communication office in Ikeja last weekend where he discussed strategies to effective brand building.
During his visit, the Australian astronaut, international speaker and CEO of several companies said that for any brand message to be impactful, the commercial must stand out. He regretted that some marketing communication people compromise fresh ideas by keeping it trivial; “they need to be creative because when they think ordinarily, the result will be ordinary”.
The astronaut who launched one of his books in Space further warned that being conventional as an organisation does not work any more. “Being conventional will limit your progress and eventually the business will hemorrhage” as a lot of people are jumping into particular businesses these days.
Nik who is of Greek descent said 97 percent of businesses world wide are invisible and encouraged businesses to be different in the market place.
Nik who was also in Nigeria to inspire young entrepreneurs said one thing about failure is that the more you fail the more you learn. “So, tell people to take more risks so that they can fail and learn fast. If you don’t take risks, you won’t understand how to push forward”, he said.
Hik who has done commercials in the Titanic ship, under the water and volcano mountain said theory doesn’t work anymore. According to him most individuals learning theory never had business in their live.
He also said when people stop being crazy, then they are drowning in the sea of sameness. “In the business, you have to be extra-ordinary. Be strategic with your ideas. There are no impossibilities and the sky is not the limit. If the sky is the limit I would not have launched my book in the moon”
In his comment, Jide describe the visit as ground breaking. “Halik is a global brand and visiting us in Nigeria among the agencies means that we are possibly doing something right.
“Nik has told us that he wants to create adverts that can wow consumers around the world and choosing Big and Bold Communication to partner in this adventure is good for us. Going forward, we will sit with him on more collaboration to help brands in Nigeria to grow. He is doing a lot in terms of tourism and there are a lot of people who don’t know Nigeria in terms of tourism, so with Nik we can partner and do something big”, he said.
Wale Olukoya, managing consultant with DGU, an event company that brings international speakers to empower Nigerian entrepreneurs who accompanied Nik to Big and Bold Communcations said Nik has couched over one million people around the world said the fastest way to learn is to learn from those who have been there and to get the information and produce that information.
Big and Bold Communication is a data driven and multi-disciplinary integrated and interactive marketing communication consultant armed with young, creative, passionate and non-conformists team with a passion for building brands that resonate with consumers and community.
Daniel Obi