Body introduces studio for marketing students

In a bid to meet the changing trends in the electronic marketing space, the National Board for Technical Education (NBTE), has announced the introduction of a marketing studio that would allow its students produce adverts, make points of sale posters and provide packaging materials for locally-produced products.

Making this disclosure in Enugu at this year’s Marketing Educators’Conference, organised by National Institute of Marketing of Nigeria (NIMN), the executive secretary of the Board, Masa’udu Kazaure, said that the increasing popularity of e-marketing in the country had made it imperative for the Board to develop a new curriculum that would make its students be in tune with the new trend.

He explained that the curriculum,  which had the input of universities, employers, professional bodies and other stakeholders, was designed for holders of the National Diploma in Marketing in Nigeria.

While stressing the significant role the new media is playing in the nation’s marketing space,  Kazaure noted that the time had come for marketing practitioners to fully imbibe these new trends to be able to respond to the changing needs of today’s consumers.

Giving a hint of a possible review of the HND curriculum for Marketing Studies, the NBTE boss

added that the Board, in conjunction with NIMN, constantly inspect and accredit marketing programmes in the nation’s tertiary institutions every five years to ensure that standards were maintained.

In his opening remarks, the president of NIMN,  Ganiyu Koledoye, noted that the decision to organise the conference was informed by the need to bridge the gap between the gown and the town, explaining that the two-day programme was designed to encourage the development, dissemination and utilisation of marketing knowledge among practitioners in the country.

“Part of the conference’s objectives  is to robustly discuss  marketing practice with a view to reconciling the town with the gown, while showcasing the value and  contribution of members of the academia to the body of  knowledge and professional marketing development,” he said.