Book: Marketer reveals strategies to unleash creative mind

The President of the Experiential Marketers Association of Nigeria, Kehinde Salami, recently launched a marketing communications book entitled: ‘To Every Man A Brain: How To Discover and Unleash The Power of Your Creative Mind’ in Lagos.

The launch was graced by the Crème de crème of Nigeria’s IMC industry and had in attendance personalities like Kayode Oluwasona, President of the Advertising Practitioners Association of Nigeria (AAAN), George Thorpe, founding chairman of MediaReach OMD who reviewed the book, Kola Oyeyemi of MTN, Abiodun Oshiniobosi, Managing Director, Abelinis, among others.

In his address at the event, Kehinde who is also the Managing Director of Nigeria’s foremost experiential agency, Ideas House said that Nigeria is a country with tremendous potential that gives everyone a blank sheet of paper to write their personal dreams and vision but regretted that very few take good advantage of that.

He said: “It’s worrisome that despite the opportunities that abound, many of us still find ourselves in limbo with no clear direction. We patronize the goods, services and technology breakthrough of the West shamelessly wearing the badge of the astute consumption economy with pride. Besides entertainment and a few other flashes here and there, our nation can best be termed as a doers’ economy. This scenario for any serious government should raise an imminent red flag as doing will always be inferior to thinking. If we all agree on this simple logical fact, then we need to change our perspective.

“Has anyone stopped to think why the continent of Africa which boasts of 17% of the world’s population (1.3bn inhabitants), is responsible for less than 1% of global patents? Has anyone considered the possibility of Oyo State, Lagos State or any other state for that matter deliberately championing Ideation via the selling of knowledge as a main export crop?” he asked.

“This book takes an insightful look into the issues and offers a quick fix solution with respect to vital methodologies that could help change mind-set while rebooting the brain to work more efficiently. Having studied individuals coupled with the benefit of interacting with people from different countries and culture over the years, I have a pretty good idea of where the challenges lie.

“To everyman a brain is a book with meaning and I sincerely hope it will find its rightful place and positioning in the entire marketing communications space,” he concluded.In the same vein,  Kehinde also announced the launch of iD8, a marketing communications academy.

While speaking earlier at a media parley, Kehinde told journalists that the launch of the academy is fuelled by an endless desire to break the status quo with the minutest solutions. He added that they are in collaboration with subject matter experts, businesses and passionate individuals to create sustainable frameworks, processes and products driven by learning for the future frameworks.

He added: “iD8 is more of training and capacity building organisation which is specifically designed to identify creative talents, nurture them and deployed them not only for our business but for the entire marketing communications industry.

“It is an academy and marketing innovation hubs where we help promote, support and lead learning and teaching transformation in this space. We are committed to birthing ideas, connecting people and designing opportunities as well as facilitating opportunities.