Brand building, pivotal in Allenburys Glucose D success

With the advertising industry playing a pivotal role in building some of the most successful brands in Nigeria, experts say Allenburys Glucose D will leverage on the platform to continue to remain a formidable brand with the healthcare category giving its benefit to human health.

In an interview with BusinessDay, Augustine Aisabokhale, Brand Manager, Consumer, Allenburys Glucose D, said the advertising industry in Nigeria had assisted to create soar-away campaigns that have driven up the equity of the brands; putting together brand-building activities that have nurtured the brand from birth to adulthood.

While brand experiences are almost impervious to competitive challenges, Aisabokhale revealed that customers willingly pay because they trust the brand’s promise of a superior experience that is not available elsewhere.

“When a brand is imbedded in consumer psyches, dislodging the brand typically proves to be a prohibitively costly and unrewarding undertaking. Because brands are relatively immune to competitive assault, they can command premium prices with impunity and are therefore generally more profitable.

“For Allenbury’s Glucose D, one of the products of Evans Medical Plc, it has carved a niche in Nigeria’s brand space as a result of the value consumers get from the product; we under-promise but we surpass the consumers’ expectations,” Augustine explained.

Explaining the benefits of Allenbury’s Glucose D, the Brand manager said it helps to ensure muscles have the nutrients they need to recover and repair themselves during and after exercise.

“Glucose has a high glycemic index, meaning it enters the bloodstream very quickly. Insulin production increases immediately after taking glucose, providing a muscle-building boost as nutrients are driven into muscle fibres. Allenburys Glucose D powder provides a source of energy that is immediately available.

By: Alexander Chiejina