Brands, creative agencies position for marketing summit

As preparations for the second National Marketing Summit gather momentum, brands and creative agencies are strategically positioning for active involvement in the all important industry event.

Leading brands cutting across different segments have identified with the summit while agencies are also positioning to make the industry conversation resonate by contributing actively and meaningfully to the summit.

It would be recalled that the National Marketing Summit & Brands Advertising Excellence Award being organised by Marketing Edge has been slated for Tuesday, April 5, 2015 at Civic Centre on Ozumba Mbadiwe Street Victoria Island, Lagos.

The summit which will be chaired by John Kayode Fayemi, former governor of Ekiti State, will kick off 9:30a.m. The theme of the summit is ‘A New Roadmap for Marketing in the Age of Global Oil Glut & Nigeria Advertising in A Generational Shift’. The issues will be addressed by Josef Bel-Molokwu, a senior faculty member of the Pan African University School of Media and Communications and Lanre Adisa, managing director of Noah’s Ark, respectively.

A statement signed by John Ajayi, the publisher/CEO of Marketing Edge, a leading brands and marketing magazine, said the industry response to the forthcoming summit has been very encouraging, noting that all is being done to ensure that it is a worthwhile conversation that will further galvanise the sector for higher productivity.