Car owners get price offer to place Ads on their cars

Brandmycar.com.ng, a platform that provides low-cost mobile out-of-home advertising spaces on private cars and transit vehicles for effective brand messages and communication, has been launched in Lagos.

This will help connect people with brands, match car owners who want effective mobile exposure, giving them a source of living and take the brands into smaller localised places where regular outdoor advertising cannot reach.

Speaking during the launch, Amaka Okolo, managing director, brand.com.ng, says part of the goals of the service is also to drive outdoor advertising, where it is most effective and visible, as car owners commute daily to schools, shops, churches, mosques and works.

According to Okolo, “what makes this service unique is that it is the first of its kind in Nigeria and it is easily reached, very flexibility, visible and recent.”

While shedding light on its operations, she says all car owners are expected to cover a minimum of 200 miles per month, so as to be paid an agreed amount to them and pictures of cars and vehicle tracking reports will be sent to all advertisers monthly, noting that the tracking report will show how many miles the car has covered within the agreed period of time the advert is supposed to run, this way, advertisers will know how far the advert has travelled.

Okolo further says that advertisers can either pick the cars they want online or can allow the company pick for them and then do the vetting.

“Brandmycar.com.ng is currently open to car owners and interested advertisers in Lagos, Abuja, Port Harcourt, Enugu, Calabar, Ibadan, Asaba, Warri and Benin City,” she says, saying presently, the company is having about 700 branded cars functioning in these state, as this platform is very necessary, especially at a time when elections in Nigeria is about to commence, as this will help politicians reach unreached areas in the country.