Chain Reactions clinches Etisalat PR account

Chain Reactions, a top Public Relations agency based in Lagos has won the competitive public relations multimillion naira account, BusinessDay has learnt.

Chain Reactions is expected to move Etisalat known as innovative telco firm to the next level throughout the next four years the account will domicile with the agency.

The PR agency which moved its office to expansive space in Ikeja GRA recently from its former location at off Allen also in Ikeja proved determination to clinch the account with convincing strategies to handle the account. Chain Reactions, led by Israel Opayemi is taking over the account from  Bolaji Okusaga led The Quadrant Company.

The plum account was pitched by five top agencies -Chain Reactions, Xlr8, MediaCraft, The Quadrant Company and  C and F Potter Novelli .

The technical team of the telco firm had reviewed the submissions made by the five agencies that took part in the contest and narrowed down the agencies to two from which it selected Chain Reactions.

According to a source, all the agencies put in good fight for the job but “of course only one of them will be selected”