Chi Limited introduces 315ml Can packs for on-the-go consumers
In an ever dynamic market, innovation is crucial to differentiating a brand from the crowded pack. For a brand that has grown in Nigeria’s fruit drink market, it is imperative that innovative ideas drive the production, packaging and marketing of its high quality products. For example Chi Limited’s new Chivita 100%, Chivita Active and Chi Exotic 315ml fruit Juice Can Pack is an illustration on how the brand has leveraged consumer feedback to drive innovative and affordable packaging.
Its new 315ml Can pack which is targeted at hip, trendy and On-the-Go consumers is designed in a dynamic prismatic shape with an attractive cap that is well blended into the pack.
According to Deepanjan Roy, Managing Director, Chi Limited in a statement “the new 315ml can pack has a genuine consumer appeal and the feedback from the market has been fantastic. At the cost of N100, we are confident that the affordability, accessibility and convenience of this trendy, handy and On the go Can packs would ensure that our consumers continue to get the same refreshing taste and nourishment, wherever and whenever”
With its range of high quality fruit juices like Chivita 100%, Chivita Active and Chi Exotic in the 315ml Can Pack, the story can only get more interesting for a brand that truly places premium on consumer needs and satisfaction.