Chivita 100% reiterates nutritional benefits to consumers

How would the average Nigerian respond to a question like: are you getting enough fruits and vegetables in your diet? For the majority, the answer will most likely be: No! In fact, according to reports, roughly 90 per cent of Nigerians are not meeting the recommended daily servings of fruits and vegetables. According to the US Dietary Guidelines Advisory Committee Report for 2005, “Fruit juices provide substantial contributions of several vitamins and minerals in higher amounts than some individual fruits offer’

In an increasingly health-conscious world, many brands have risen to the challenge of meeting consumer needs with innovative solutions. Today, it is gratifying to note that beverage manufacturers like Chi Limited, makers of Chivita 100%, have made it easier for everyone to keep fit, by creating beverages that are simply healthy and affordable. In spite of stiff competition and uncertainties in the marketplace, Chi Limited has endured to build a formidable brand that is a huge delight to fruit juice consumers.

According to a renowned nutritionist, Adeleke Adelakun, “nutrition is a key enabler to meet almost every development goal for human beings, and we cannot over-emphasize the role that natural foods without artificial preservatives and refined sugars can play in achieving this” “Chivita 100% fruit juices are naturally nutritious and are usually fortified with nutrients like vitamin C, calcium and vitamin D. They are considered a “nutrient dense” beverage because they contain far more nutritional value than other beverage choices per calorie”

For Angela Maduka, a health and lifestyle expert, regular consumption of “Chivita 100% orange flavour has helped me maintain a healthy mucus membrane, skin and good vision. This is because oranges contain very good levels of vitamin A and other flavonoid antioxidants such which are known to have antioxidant properties. It has also been established that oranges are a good source of B-complex vitamins which are essential because the body requires them from external sources to replenish itself”

Deepanjan Roy, Managing Director of Chi Limited, stated “for us at Chi Limited, we place premium on our consumers by ensuring that they get optimum nutritional value from Chivita 100%.

We employ the most advanced technology in the production of fruit juice and ensure that it is packaged in the most hygienic and convenient form available anywhere. Our technological process ensures that the juice retains its natural fruity composition and is of the highest quality. We are confident that Chivita 100% would continue to delight and nourish our numerous consumers across Nigeria”