Chivita Active Fruit Nectar clinches Brand of the Year at LCCI 2018 Awards

At the recently held annual Lagos Chamber of Commerce and Industry (LCCI) 2018 Awards to celebrate iconic brands and corporate institutions that have distinguished themselves, Chivita Active Fruit Nectar emerged as Brand of the Year. The event was attended by prominent business leaders across various sectors.

The LCCI’s Brand of the Year 2018 Award is seen as a befitting recognition for  brands that have maintained leadership through superior quality and  innovative approach to integrating active consumer lifestyle and their needs

Speaking on the awards, Director-General, Lagos Chamber of Commerce and Industry, Muda Yusuf, stated that the annual LCCI Awards recognizes, celebrates and promotes institutions and brands that have exhibited the core values of best business practices, growth through innovations and have positively impacted the society.

”Our Brand of the Year, Chivita Active, emerged the top brand in the highly competitive category following a pain-staking selection process, robust research and extensive market intelligence. The brand has grown through innovation and is positively impacting on society by encouraging consumers to embrace wellness through active health,” he stated in a statment.

Responding on behalf of Chi Limited, the company’s Managing Director, Deepanjan Roy, expressed his heartfelt appreciation for the LCCI’s Brand of the Year recognition to Chivita Active Fruit Nectar.

“At Chi Limited, we have dedicated years of innovation and commitment to high quality products with the ultimate goal of customer satisfaction. The LCCI Brand of the Year 2018 Award to Chivita Active is a proof that our efforts are appreciated by consumers and that Chivita Active has become one of their favourite juice brands,” he said.    

He further added that the company’s passion to go the extra mile to produce the highest quality products that nourish the consumers and help them fulfil their aspirations has led to “an increasing number of satisfied consumers who are embracing Chivita Active’s call to start their personal journey of wellness through active health.”

Daniel Obi