Close-Up relishes Brand of the Year Award

Delighted that Close-Up toothpaste from the stable of Unilever Nigeria plc beat other brands to clinch the Brand of the Year Award at the recent Advertising Association of Nigeria (ADVAN) yearly award, the Close-Up handlers last week commemorated the award with customers and friends of the brand.

At the event, the brand owners thanked the brand teeming consumers for their patronage over the years, and their contributions to making the brand what it is today. In furtherance of its appreciation of its consumers, the brand also used the opportunity to launch the Close Up Herbal, “Natural Naija Smile” Contest. The contest involves consumers putting up their smiles on the Close-Up Facebook page, and getting their friends to like the picture. Winners from the competition stand to win two brand new Hyundai cars.

Speaking at the event, David Okeme, brand building director, Unilever Nig plc, stated that Close-Up has been leading innovations in the Oral Care market since the 70s and at the heart of the brand is the confidence it gives to people to get close to one another. “It is the market leader in Nigeria and it is driving this campaign to foster social interaction,” he said.

In her speech, Oiza Gyang, category manager, oral care said that this award is a recognition of marketing excellence and for a campaign that was borne out of a deep understanding of the Nigerian consumers and a celebration of the resilience of Nigerians. “It is an engagement with the youths using platforms they love- Music and Digital.”

Also ongoing is the Close-Up Loves Naija Promotion which was unveiled with a special anniversary pack. Consumers are expected to match three packs to form a complete map of Nigeria and stand a chance to win up to N1m naira monthly.

She said Close-Up has also been working with dentists to bring behavioural change to Nigerians with its ‘Brush Day and Night’ Campaign.

The ADVAN Awards is to acknowledge and reward marketing professionals as well as celebrate marketing achievements across a range of Industries.

Close-Up was launched into the Nigerian market in 1975.