Close Up seeks deeper bond with N2bn customer promo

Close Up, a major Nigerian toothpaste brand, has announced a consumer promo to show appreciation for their customers’ support over the years, as well as to appreciate the recent recognition and awards the brand has received. The promo, worth over N2 billion, will reward over 94 million consumers across Nigeria.

The promo, scheduled to run from August till December 2013, will give consumers who buy the big family size Close Up toothpaste tube an extra 30 grams for free at the same price. Additionally, consumers who buy the new 15 gram sachet, get an extra 50 percent for same price.

David Okeme, brand building director, Unilever Nigeria, who spoke during a press briefing while announcing the promo, said: “This promo goes to show our appreciation to the vast individuals and families that make up the ‘Naija we love.’ The romance between the Close Up and our consumers have waxed stronger over the years and the massive support we have received has contributed immensely to making the Close Up brand Nigeria’s Number 1.

“What we have is not just a brand, Close Up is a citizen brand, that cares for Nigerians. Our mantra is ‘Close Up Loves Naija.’ Today, we unveil yet another demonstration of this commitment to care – by unveiling the biggest promotion ever in the history of the brand.”

Also speaking, Oiza Gyang, category manager, Oral Care, said beyond this promo, “Close Up has been very busy in engaging and connecting with various levels of the Nigerian community.”