Coca-Cola launches new global campaign ‘Taste the Feeling’ in Nigeria

Coca-Cola, the world’s most famous brand has unveiled a new campaign ‘Taste the Feeling’. Through the marketing campaign ,Coca Cola is inviting consumers to relive pleasant feeling  experience as often.

Coca-Cola’s new ‘Taste the Feeling’ campaign was unveiled in Nigeria on Friday, April 15 at a well-attended stylish party which held on Coke Island, a brand new  ‘floating island’ that emerged suddenly on the Lagos lagoon purposely for the event, thanks to the creativity of the human mind and the wonders of technology.

Coca-Cola’s new ‘Taste the Feeling’ campaign explores storytelling and everyday moments to connect with consumers and celebrate the simple pleasure and experience that makes every moment   of drinking Coca-Cola , any Coca-Cola,  special.

Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon explained that ‘Taste the Feeling’ campaign will bring to life the idea that drinking a Coca-Cola – whether classic or Coke Zero – is a simple pleasure that makes everyday moments more special. 

“With this new campaign, we are highlighting the core values of the Coca-Cola brand, using simple, relatable, and emotional storytelling long associated with Coke.’ She further explained that in addition to the use of advertisement that depicts everyday moments and projects the fundamentals of the Coca-Cola brand, ‘Taste the Feeling’ will come to life through a music anthem and audio signature, as well as shareable and customized interactive digital experience, and its target, will be mainly teens.

In her words, “Taste the Feeling is all inclusive but with a special focus on teenagers who are known to live for the moment and who are most demanding as far as creativity is concerned. In the coming days, we will be rolling out several engagement activities that will provide them the opportunity to have memorable moments that keep them talking and expressing their feelings with their peers.”