Consumers commend Suntory’ Ribena for financial reward

Consumers across the Nigeria who got N100, 000 financial relieve each from Ribena’s ‘Back to School’ campaign have commended the brand for the reward.

Winners who emerged at the Ribena Back to School market activations in Uyo, Aba and Port Harcourt, shouted with joy and excitement as Ribena alleviated the financial burden of sending their children back to school.

The promo, which commenced in August and has been extended to November 30, 2016, is specially designed to reward loyal children who keep drinking the vitamin C enriched drink, and the Ribena ‘Back to School Scholarship’ promo allows everyone to participate with children as the key beneficiaries nationwide.

Apparently excited by the cash scholarship for her child, one of the winners at the ABA market activation, Ezinne Augustine, described the winning as the best thing that has happened to her in recent times.

According to Ezinne, “I did not believe the promo was real. I was at the market during the activation and decided to buy a carton for my daughter, and to my surprise we saw the winning stick, texted the code and got 100,000 transferred into my account on the same spot. Thank you Ribena, this scholarship will see her through school for the whole session,” she said.

Brand Manager, Ribena, Essien Ekemini, who was present at the various market activations, congratulated the winners on their big win and explained that the promo was essentially created to reward loyal children and ease the financial burden of parents during this back to school period.

Ekemini said, “The ‘Ribena Back to School Scholarship’ promo was borne out of our desire to support kids to resume school with utmost excitement as we believe the cash scholarship will go a long way in ensuring they are fully ready for the new academic session. The promo also aims at thrilling these young consumers as Ribena continues to enrich the children with its bursting goodness”, he said.

Reiterating the commitment of the company to reward its consumers, Group Product Manager Drinks, Suntory Beverages and Foods Nig. Ltd, Yusuf Murtala said that Suntory will not relent in its efforts to continuously appreciate consumers for their loyalty.

Murtala further urged other parents and guardians to take advantage of the amazing opportunity in the ongoing promo to win scholarships for their children. “Consumers should keep participating in this promotion because more winners will emerge in the following weeks, we will be giving out scholarships to a total of 250,000 kids,” he said.

Daniel Obi