CSR: Kantar TNS equips public school with educational materials

In its Corporate Social Responsibility, CSR initiative, Kantar TNS, a global research, insight and consultancy company has donated educational materials to Ojodu Primary School 1 to aid the teaching-learning process in Lagos. The organisation also marked Kantar Day 2017.

  The donation includes 3,500 exercise books, packet of white board markers, cardboard papers, and math-sets, and the beautification and painting of a block of six classrooms to welcome the pupils back to school for the new 2017/18 school session.

Seun Tuyo, Research Manager, Kantar TNS, in a statement said the company adopted some schools as part of its CSR to continually support the effective delivery of educational processes in Nigeria.

She stated that Kantar TNS adopted Ojodu Primary School 1, in August. “We started in August by painting one block of 6 classrooms and also distributed 3500 exercise books today, packet of white board markers, cardboard papers, and math-sets. Also we will help to raise young minds, fund the schools, and continue to provide educational materials like textbooks, stationeries to support the adopted schools,” she said.

Apart from donating educational materials to Ojodu Primary School, Kantar TNS was also involved a humanitarian activities earlier in the year with the World Malaria Day, after which, it helped in raising funds for UNICEF between July and August.

Speaking on the essence of Kantar First Day, Seun said it is to promote synergy and ensure collaborative working relationship within the Kantar family. “The essence of the Kantar first day is to ensure we have more of collaborations than competitions as an entity.  As of last year, we started marking a new face in our businesses to function as Kantar together, but before, we used to function without the parent brand name, Kantar”.

Kantar first is an internal day celebrated within the organisation. It is a global day set out to mark the beauty of collaboration between all the Kantar businesses, that is, Kantar Media, Kantar Publics, Kantar Global Partner, and others.

Collectively, the Kantar global brands work in synergy to help clients define their brand purpose, develop winning advertising campaign, engage consumers, and drive brand growth. With over 40 years of advertising, media, brand equity research, and consulting experience, Kantar TNS leverages latest technologies to develop new products and services to help clients grow their bottom line.

SEYI JOHN SALAU