Dangote Industries embarks on TV sponsorship campaign with CNN

Dangote Industries Limited, one of Africa’s largest business conglomerates, is sponsoring the prestigious ‘Facetime’ segment on CNN Marketplace Africa, CNN International’s show that offers a unique window into African business.

Starting on September 19, a bespoke multi-media Dangote Industries Limited advertising campaign will include sponsorship of CNN Marketplace’s ‘Facetime’ segment and exclusive branding on the show’s microsite. The advertising campaign, according to a statement, will support Dangote Industries Limited’s expansion across the continent and outside of Africa by raising its profile among business and economic audience.

‘Facetime’ is a high-profile segment within CNN Marketplace Africa, where each week a major player from the continent’s business community is interviewed.

“We are delighted that Dangote Industries Limited is working with CNN to promote its brand internationally in a TV sponsorship across all CNN International global feeds,” said Antonio Canto, vice president, regional ad sales, EMEA, CNN International. “The ‘Facetime’ segment in CNN Marketplace Africa is an important programming strand to be associated with because the content reflects the dynamic nature of African business. Dangote’s expansion, underpinned by this bespoke advertising campaign with CNN, is a brand-builder for African business as a whole.”

The president/chief executive, Dangote Group, Aliko Dangote said in the statement “Africa has made tremendous progress on the economic front in the last decade and has become one of the fastest growing regions in the world – home to six of the top 10 fastest growing economies in the world. Africa also offers one of the highest rates of return on investment in the world, a fact that discerning foreign investors have since acknowledged. Indeed, Africa has turned the corner and is now catching up with the rest of the world in the race for development.

“Dangote Industries Limited is delighted to sponsor the ‘Facetime’ segment in CNN’s Marketplace Africa because it tells compelling success stories about Africa. Such content can ultimately position Africa as an attractive investment destination and foster development that lift communities and nations into prosperity. This is Africa’s time.”