Dulux engages consumers in phase 2 of mobile room make-over market activation

The ongoing experiential campaign by the Chemical and Allied Products (CAP) plc., a subsidiary of UAC of Nigeria plc (UAC) and the technological licensee of AkzoNobel, world’s largest paints and coatings company and manufacturer of Dulux premium brand of paint, tagged ‘Dulux Mobile Room Make-Over Activation,’ has entered its second phase. This is after the successful completion of a very exciting first phase during which the activation van roved the major roads within the Lagos metropolis with several hundreds of commuters trying to catch a glimpse of the living room setting.

According to Omolara Elemide, managing director, CAP, in a statement, the second phase of the campaign promises to be more exciting for the target consumers as the activation methodology will change from roving van to stop-over approach in which the activation team will stop over intermittently at different consumer touch points, such as housing estates and shopping malls.

The managing director further disclosed that unlike the first phase of the experiential campaign in which the setting of the activation rig was a living room setting, the activation rig would wear a bedroom setting for the second phase giving target consumers an idea of how they can make over their bedroom using blend of colours, either by working with interior decoration experts or using the Do-It- Yourself (DIY) approach.