Emzor opens new marketing chapter, coins ‘Maxwell’ as brand ambassador

Thirty-year-old Emzor Pharmaceuticals Industries Limited, a private indigenous manufacturing group that remains committed to producing healthcare products and services of consistently high quality, has unveiled animated ‘Maxwell’ as its brand ambassador.

The name derived from ‘maximum wellness’ is to draw attention to its range of NAFDAC approved products and to demonstrate the company’s wish for ideal world of wellness for everybody, and it calls its aspiration ‘Emzor Wellocracy.’ The company is enthused by its quality products for different ailments and it is employing the marketing concept to consumers for appropriated wellness.

Speaking at the unveiling of the marketing campaign, Stella Okoli, founder/CEO of the company, said “the vision that is driving us is to see a world where unlimited wellness is made available to all and is affordable by all. For this reason, we have remained consistently true to providing high quality healthcare products made available at prices which create value for all stakeholders.”

The company’s products are brought to consumers in new attractive packaging that meets the highest international standards, she said.

According to her, Emzor was established almost three decades ago; “from that humble beginning, we are today a household name in Nigeria and even beyond, and we have a range of high quality healthcare products that our people have come to trust.

“Our company was established at a time the industry was dominated by powerful multinational corporations and no one gave us a chance. But with each step we take, we believe our actions must be aimed at making our world a better place and helping people live a healthier happier life. For us at Emzor, there is nothing more fulfilling than seeing people healthier, happier and more active. For every healthy person who has ever used an Emzor product, we find joy and a million reasons to give thanks to God.”