Experts to converge on Lagos June for international conference on marketing, communication

One of the professions mostly challenged in the present global dynamic economic environment is the marketing and communication profession which ensures brand engagement that will result into sales.

The professionals are faced daily with constant changes in human behaviour,  interrogation of their brands by the consumer through devices across the globe, reaching consumers where they are, choice of communication platforms, designing appropriate communication for target audience, decisions to quickly  respond to threats and opportunities and ensuring that their stay ahead.

To therefore ensure that the marketing and communication professionals stay on top of their game, Rome Business School, is assembling foreign and local experts  on marketing and communication next month in Lagos for discussion on better ways to manage advertising and communication to achieve their purpose.

Speaking on the international conference, Humphrey Akanazu, country manager of Rome Business School in Nigeria recognised that the marketing and communication landscape is getting deeper hence such conferences can never be enough for interactions and learning.

Other discussions will centre on future of marketing and digital new media; how to create contents for the right audience and how to leverage best practices even in elections and how media handled some events in the past among others.

Among the international speakers at the conference is the founder of Rome Business School in Italy, Antonio Ragusa who will be joined by other renowned speakers.

Humphrey further told BusinessDay that the Business School based in Italy with branch in Nigeria has Africa in mind. He said the school has partnerships across the globe but has a full-fledged school in Nigeria running various courses. “Nigeria’s branch established in 2016 is a leg of the Rome Business School”

Explaining that the school’s programmes are practical and relevant to Nigerian environment, Humphrey said that 70 per cent of the facilitators are from the industry. He also said that the school has developed a flexible payment process for students and equally reduced the bureaucratic process of admission.

Daniel Obi