Fero Mobile deepens Nigeria’s Smartphone market, launches research-driven product
Nigeria’s multibillion Naira Smartphone market has continued to remain attractive to global phone manufacturers, even after 17 years of introduction of GSM into the country.
Though overall Nigerian phone market, according to analysts declined by about 8 percent in 2016 due to economic recession but there are forecasts that the market will pick up again this year.
Recognising Nigeria as a key market in Africa, Fero Mobile, Dubai-based firm is expanding its footprint in Nigeria as it positions for more market share.
As one of the fastest growing smartphone brands in Nigeria, the firm recently made moves to consolidate its position with the introduction of Pace 2 smartphone dubbed the ’Selfie Boss’ into the Nigerian market. The new device comes with a 13MegaPixel selfie camera and a 13MegaPixel rear camera that allow users capture and share great moments on the go.
The Pace 2 is designed to give customers quality experience while engaged in their daily activities like chatting, gaming and streaming videos. Phiroze Seth, Director, Fero Mobile Nigeria and Emerging Market said “The device is an amazing companion for work and fun.
It lets us connect with our world in ways that can only be imagined or experienced via the Pace 2. All applications are easy and smooth to use here.”
“The Pace 2 combines a stylish design and a powerful hardware to deliver a unique experience to consumers. We strive to deliver quality products that meet the needs of a wide range of users and this new device is a proof that quality, style and performance can be rolled into one affordable device” Seth said.
On the features of the phone, he said Pace 2 is a mid-range smartphone with excellent features that work seamlessly. It is powered by a 4,000 MAH battery and runs on the Android 7.0 Nougat operating system with a quad-core processor that supports multi-tasking at super processing speed and ensures easy completion data-intensive processes.
The device sports a 5.5-inch HD display screen with 720 x 1280 pixels resolution that guarantees great colour performance and 75% less light reflection for excellent readability under sunlight.
According to him, Pace 2 is packed with 2G of RAM and 16GB of internal memory with storage capacity expandable to 32GB. This device is stylish designed to make a fashion statement. It is available in black and gold colours and comes complete with fingerprint scanner.
He said the device is already available in all leading online and retail outlets across Nigeria with a one year warranty and a broken screen replacement coverage.
Daniel Obi