Flavour becomes brand ambassador for Life Continental Beer 

Nigerian Breweries Plc has appointed leading musician and highlife exponent, Flavour as brand ambassador for the South East beer brand, Life Continental Beer.
The brand owners made this choice to further reinforce its commitment to the heritage, essence, connection and affinity with the people of the South East.
“We are excited to announce that Flavour has joined the Life Continental Beer family as brand ambassador. Flavour, who is knonw globally for his unique ability to sing fluently in the Igbo language, strongly represents what the brand stands for” said Kufre Ekanem, corporate Affairs adviser, Nigerian Breweries at unveiling of the artiste as Life ambassador in Lagos.
“This partnership underscores the brand’s dedication to the Igbo values of industry, resourcefulness and enterprise – values which Flavour aptly embodies. Just as Life Continental Beer defines the Igbo in every consumer, Flavour exudes the aura which exemplifies the typical Igbo man”
Flavour expressed his excitement as brand ambassador saying “ For me, joining the Life Continental Beer team feels like I have found my way back home”
The deal runs for two years during which Flavour will appear in Life Continental Beer advertising and marketing campaigns. He would also feature in the brand’s online assets and make special appearances at events”