Glo strengthens portability campaign, unveils star-studded music video

Glo has added colour to the ongoing campaign by various networks on the Mobile Number Portability as it recently unveiled a TV commercial designed to arrest the attention of subscribers and lure them to the network.

The campaign tagged ‘Move to greener pasture’, is a professional collaboration by the best music producers in the country with a good measure of support from the Creative Unit of Globacom and an external production house.

The new musical video features the nine newly signed Ambassadors, Flavour, MI, Omawumi, Waje, Lynxxx, Bez, Naeto C, Chee the Voice and Burna Boy. The telecom firm said commercial has now gone viral and is generating unprecedented interest among youths in the country. “Move to Greener Pastures”, is also trending on social media with over fifty thousand hits within two days of its release on Glo’s online media portals and on YouTube.

Shot on locations mostly in Lagos, the commercial depicts the iconic artistes moving over to the Globacom network and urging their numerous fans to join them to have a delightful experience on the network that is unlimited in innovation and cost-effective value offering.

Speaking about their experience during the shoot of the commercial, the Glo ambassadors said it was memorable as they had a wonderful experience at the shoot locations.

“It was a really wonderful experience and a fascinating welcome for us into the Glo family. We look forward to working with Glo on future projects as the commercial will further project us into the limelight”, new Glo ambassador, Omawumi said.

For Glo ambassador, Waje, the passion demonstrated during the shoot came out in the final cut of the commercial. “There was a lot of passion on set, even the extras were amazing. The Glo team also made it such a wonderful experience as they took care of our every need”, she said.

Globacom’s Regional Director, Marketing Communications (West Africa), Charles Jenarius said the depiction of the new Glo ambassadors’ arrival at the grand “Glo Pearly Gates” symbolised the exciting experience reserved for subscribers on the Globacom network through its qualitative services and value offerings.

Globacom’s Head of Copy, Ugo Nwachukwu said the challenge while developing the TV commercial was how to bring the colossal talents of the new Glo ambassadors who are youth icons with multifarious musical endowments into one unbeatably harmonious ensemble.

“This was achieved by principally making an awesome music video that showcases the ambassadors in their full performance glory as they embarked on the journey to greener pastures and to a better life”, he said.

Globacom is renowned for its wave making, entertaining commercials right from the inimitable Glo “Ball” commercial aired at launch 10 years ago and the recent “Unlimited” new strap-line commercial featuring youth icons, P-Square.