Google UK ad revenues climb 17% to $1.6bn

Google has reported revenue of $1.6 billion (£1bn) in the UK in the third quarter of 2014, up 17 percent from the same period last year, as global revenues surged 20 percent.

According to Google’s results for the third quarter, the search giant’s UK revenue totalled $1.62 billion, up 17.3 percent year-on-year from $1.39 billion in the same period in 2013.

The UK accounted for 10 percent of total revenues between July 1, and September 30, equal to the proportion a year earlier.

Google’s total global revenues, which include revenue shared with third parties (traffic acquisition costs or TAC), were $16.52 billion from July 1 to September 30, up 20 percent year-on-year.

With TAC deducted, Google’s revenues were $13.17 billion in the third quarter, up 10.5 percent from $11.92 billion a year earlier. TAC accounted for 23 percent of ad revenues, down from 24 percent a year earlier.

Patrick Pichette, the chief financial officer of Google, “Google had another strong performance this quarter, with revenue up 20 percent year on year, at $16.5 billion. We continue to be excited about the growth in our advertising and emerging businesses.”

– Brandrepublic