Guinness Nigeria introduces soft drink brand product – Orijin Zero

Guinness Nigeria, a subsidiary of Diageo Plc of UK,  has ventured into the CSD market,  increasing the already existing competition as it launches a new non alcoholic Orijin soft drink it called Orijin Zero.

The soft drink, the brand extension of Orijin which maintains the same bitterness taste is perhaps the first of its kind in the Nigerian market.

The company said yesterday in Lagos at the unveiling of the product to consumers that Orijin Zero with the tagline ‘Rethink your soft drink’  is a distinctive non-alcoholic refreshing drink made from 100 percent natural herb and fruit extracts,  with a satisfying bitterness natural taste.

Gavin Pike, the marketing and innovation director, Guinness Nigeria said Orijin Zero is a result of extensive consumer research.

He said the product does not contain added sugar but fruit low sugar.

‘Launched in 2013, the Orijin brand made unprecedented impact on the Nigerian beverage industry: defining a category and reconnecting consumers with their age-old tradition of herbal drink.

The commercial success was of Orijin was coupled with many awards including ADVAN brand of the year and marketing world award for for marketing Excellence in innovation category.

With the introduction of Orijin Zero to the Orijin family, we want to continue to champion the reinvention as a way of celebration of modern African life.  Orijin Zero embodies all that is alive and exciting in today’s Africa,” Pike said.