Guinness rolls out another exciting ad campaign

Guinness Nigeria has launched a distinctively exciting campaign as part of the ‘Made of More’ proposition. By this campaign, the company celebrates the resilience of the human spirit to aspire to be more and do more; to be a player in life who grabs the opportunity when it comes.

The campaign comes with an emotive TV commercial about Sam, an entrepreneurial signwriter who has come to the city to make a name for himself by making names for others. He works hard by day making signs, and by night he dreams. More people see what he can do, including his latest creation, the iconic red Arthur Guinness signature at a local bar showing that Sam is like Guinness; Made of More.

Filmed in Nairobi, the new commercial is part of the global campaign for the company, conceived to celebrate the beer that is adored by millions across the world. Produced by advertising agency Saatchi & Saatchi and directed by Spanish director, Nacho Gayan, ‘Made of More’ joins the likes of the epic, long running ‘Michael Power’ campaign, ‘Udeme’ (Greatness campaign) and the most recent campaign, ‘The Ticket – come drink at the table of men.’

The campaign is supported by distinctive media mix that spans electronic and online channels across the entire nation from August 1.

According to Seni Adetu, managing director/CEO, Guinness Nigeria, in a statement “Guinness is an iconic brand with years of proud heritage; it is a brand built on the bedrock of quality as it is in everything we do just as reflected in this awesome new campaign.

“The campaign celebrates Guinness and our numerous consumers who have made the brand their natural choice. Like Guinness, our drinkers put more in, to get more out. With its premium quality and distinctive taste, Guinness is adored by men who make bold choices and who will roll up their sleeves to achieve more. We salute men all over the world who have the confidence to live bold and get more out of life.”