Gulder entices consumers, stakes brand new cars for N220
A brand new car is always more desirable than a second-hand or Tokunbocar. Brand new cars do not break down as often as used ones, necessitating fewer trips to the mechanic. For those with no cars, the feeling of owning a brand new car cannot be described – it is better imagined.
The routes to owning a brand new car are few and far-between. As it stands in Nigeria’s present day society, only those who are comfortable can out-rightly purchase a brand new car. Other owners of brand new cars pay in monthly installments and being employed by a very good organisation is a criteria for being granted this kind of financial facility.
For some others, the company purchases the brand new vehicles and presents it to selected senior executives as official cars. Others are government officials who after their tenure in office may be offered the opportunity of purchasing these vehicles. So while owing a brand new vehicle in Nigeria is very desirable, it comes at a price and an expensive one at that.
However, premium lager beer brand, Gulder, from the stable of Nigerian Breweries Plc., is giving Nigerians the opportunity of owning brand new 2015 Hyundai Elantra cars; and 14 Nigerians will win and drive home these brand new Hyundai Elantra cars, courtesy the 2015 edition of the Gulder National Consumer Promotion.
How big is the 2015 Gulder National Consumer Promotion, which necessitated the brand managers to refer to it as the biggest consumer promotion in Nigeria? A simple way is to look at the prizes on offer. The grand prize is a brand new Hyundai Elantra car, and Gulder is giving away 15 of this model of vehicles. Well, there are 14 left to be won as Chuka Nnabuife, a journalist with National Light newspaper won the very first Hyundai Elantra car at the unveil of the Gulder Ultimate Promo held on August 24 with journalists from all over Nigeria as participants.
So what should the consumer for a shot at owning a brand new Hyundai Elantra vehicle? The brand owners said all a consumer needs to do is to purchase a bottle of Gulder which costs around N220for this opportunity. Depending on the bar, the retail price may be higher and of course purchasing more bottles increases the consumers chances of winning the brand new car and other prices.
So how can N220 help you win a car? Under Gulder’s massive Ultimate Promo, there are two car winning channels.
The first category is the differentiated crown cork category. Consumers who buy Gulder would see an alphanumeric inscription under the crown cork. Holders of this crown cork have to send the alphanumeric codes to 20388 and they would be automatically entered to be part of a national electronic raffle draw that would be held forth nightly. The lucky winner whose number emerges at the electronic raffle draw automatically wins a brand new Hyundai Elantra car. There are six brand Hyundai Elantra cars up for grabs in this category. Second and third prize winners will win N200,000 and N100,000 respectively.
Through another avenue of the 2015 National Consumer Promotion tagged the Ultimate Chase, Gulder will engage the consumers in fun activities which are in tandem with the brand’s core values while also giving them an opportunity to win a brand new Hyundai Elantra car and other high net worth prizes.
Those that will attempt to win a brand new car will have to part with N1320, after purchasing six bottles of Gulder beer. The sum of N1320 is trivial, compared to the grand prize to be won. There are also guaranteed consolation prizes for 200 of the participants including: MP3 players, mini music bluetooth speakers, dual SIM phones, electric shavers, Gulder cufflinks, spray irons, cooking plates, rechargeable standing fans, Galaxy Tabs, smart phones, 32 inch television sets, a year’s supply of Gulder, 1.3 KVA generators, refrigerators and home theatres.
There are also instant cork prizes to be won. As the name connotes, the prizes can be claimed instantly and the gift items in this category are 3.5 million bottles of beer and 500,000 units of N200 airtime, redeemable from any of the major networks. Consumers who find this crown cork would have to text the alpha numeric codes to the short code 20388 to get an instant electronic recharge from any of the four major GSM telecommunications service providers; Glo, Airtel, Etisalat and MTN. The free drinks are redeemable at redemption centres.
If there is a National Consumer Promotion that is very close to a ‘winner takes all’ scenario, then it is the 2015 edition of the Gulder National Consumer Promotion. Like Emmanuel Agu, Marketing Manager, Gulder, Life, “33” Export, More and Stout category – Nigerian Breweries Plc. would say, “every crown cork in the Gulder Ultimate Promo is a promise kept.”
According to Agu, Gulder is a big brand known for doing big things. He said: “The Gulder brand is known for doing big things. It is a brand that is willing to reward consumers for their patronage.”
Agu added: “This is a promotion like no other and that is the message we are passing to the consumers. We are trying to paint a picture of what it means to be big in the eyes of our consumers, hence ‘the unveiling’ of the World’s largest poster to kick off the National Consumer Promotion.
To Chuka Nnabuife, who won the first car, he said it was great to win a brand he has followed for more than two decades. “I feel highly rewarded by a brand that I have followed for over 27 years. Initially I never wanted to be a part of the Ultimate Chase but eventually I participated. Nigerian Breweries Plc., through Gulder, has continued to show why it is the biggest beer brand in Nigeria. I thank Gulder for creating this platform which I have benefited immensely from”, he said.