Hollandia Yoghurt unveils TVC, partners Nigerian singer to promote ‘goodness’

Chi Limited, player in Nigeria’s juices and Yoghut drinks, is at it again. The company’s fame for stimulating yet entertaining and vibrant advertising campaigns on its leading household brands received another boost recently when it unveiled a massive advertising campaign for Hollandia Yoghurt, at a colourful ceremony in Lagos, recently.

The TV commercial (TVC), tagged ‘It’s All Good,’ which features one of Nigeria’s foremost female singer, songwriter and excellent dancer-  Seyi Shay, promotes ‘goodness’ highlighting benefits of drinking Hollandia Yoghurt.

On why she loves Hollandia Yoghurt, Seyi Shay has this to say, ‘‘I love drinking Hollandia Yoghurt, bursting with goodness. Hollandia Yoghurt makes me feel real good on the inside that I can’t just stop flaunting it on the outside. I have had some of my fans say that I have great skin, healthy nails and hair. And for me, it doesn’t just stop at that. Hollandia Yoghurt gives me improved energy levels for non-stop performance. So, you see why Hollandia Yoghurt is my favourite.’’

Essentially, the TVC highlights the connection between consumption of Hollandia Yoghurt that is nutritionally fulfilling and a refreshingly radiating personality which Seyi Shay embodies in her person and music. It draws attention to the success that is within the reach of those who dare to dream big.

In the TVC, Seyi Shay achieved her dream of becoming a star in the same way that every customer experience is a brand moment of truth.

Seyi Shay further opines that, ‘The partnership was a no-brainer and a flawless match for brand Hollandia and my brand. For me, it is more than just a commercial, it is my own way of getting millions of Nigerians everywhere to see and enjoy the goodness of Hollandia Yoghurt.

An avid consumer of Hollandia Yogurt who viewed the TVC at the occasion, Olanrewaju Ogundipe, commended Chi Limited and its creative team for putting together such a great commercial.

According to Ogundipe, “I really appreciate the work.’’

In a related development and in keeping with the culture of leading the pack in consumer satisfaction, Hollandia Yoghurt has also launched a number of new and exciting variants. The new variants were launched to give the consumers a fuller and richer yoghurt experience anytime and anywhere.

Speaking at the occasion, Roy Deepanjan, managing director of Chi Limited, said: “This year, Hollandia Yoghurt launched the ”It’s All Good” campaign to deliver on the brand truth – which is that Hollandia Yoghurt is good – on the inside as well as on the outside.

‘’We observed that there had been dramatic changes in the lifestyle of the consumer. People no longer have the luxury of time as they chase their dreams. That is our reason for introducing new variants and pack sizes that respond to our consumers’ current needs. We look forward to working with Seyi Shay on a host of different platforms to bring the beloved brand even closer to Nigerians.’’