How Company Review is redefining employee/employer relations in Nigeria
Careers24 has introduced a new solution that will redefine the Nigerian employment landscape as far as employee and employer relationship is concerned.
Called the Company Review, the new solution democratises employer performance assessment, thereby providing a two way seamless communication pathway for both the employee and the employer to make informed decisions.
How it works
To review a company, all a potential reviewer has to do is visit the careers24 website, www.careers24.com.ng and click on Companies. One can pick either Company Reviews or Company Directory. Next, you search for the company you would like to review and then click on Add review and follow the step-by-step guide. A reviewer can review former employers or current employers.
Already, the platform boasts about 5,000 registered companies which are available for review with over 500 reviews for different companies. According to the firm, companies such as Guinness Nigeria Plc, Unity Bank Plc and Nigerian Bottling Company Plc have already garnered several reviews based on information given by their employees. This number is expected to increase daily as the platform also allows reviewers to add new companies for review.
Solution to drive competition among employers
Speaking on the solution, Careers24’s Business Development Manager, Adegbite Oreoluwa in a statement said the most significant role the solution will play in the job market is driving healthy competition, especially for quality talents among employers.
He said: “Employers will have to review the management of talents and ensure they create a lively, work environment. This will also make employers competitive in their hire and management process. Let’s use this analogy; we have two companies in the same sector competing for the same talent. Company A has received 80% positive reviews while Company B has received 80% negative reviews. Automatically Company A would gain more candidates for hire than company B. The company with the highest rate of negative reviews might even lose quality staff to Company A; hence helping to achieve organisational goals.”
According to Oreoluwa, “Job candidates in Nigeria have never been in a better position to research potential employers, and employees have never been more empowered to spill it all when it comes to reviewing their current workplace. This feedback will ultimately affect the future of recruitment and business growth.”
Improving quality of business services
“Company Review is the voice of employees and it provides employers with insight into areas of employee’s dissatisfaction, which can be treated urgently to make current employees happy and to attract the right potential employees. I strongly believe Company Review is a right step to redefining the way employers handle employee relationship in Nigeria,” explained Francesca Oghide, Head of Client Relations and Business Services, Careers24 in the statement.
She said, “From the candidates’ perspective, it is no longer about finding the right job but also about looking for the right company. This is why Careers24 has created a platform where you can find and share honest and trusted information about companies/organisations in Nigeria, written anonymously by current and previous employees of these companies. When I speak with Human Resources managers, they talk consistently about employee retention issues. Therefore feedback is very important; companies can make informed decisions from the reviews gotten to reposition their organisation. If your employees love their work and the environment you have created, they will treat your customers better, innovate, and continuously improve your business instead of looking for the next available job opportunity.”
Boosting productivity through information access
Also speaking, Head of Marketing, Temitope Niyi said: “As a business, our goal is to provide a place where candidates or potential employees can get detailed information at the right time to help them make career-related decisions. We also wanted to give companies an objective insight into what their employees think about working for them. This inspired the creation of the Company Review feature.”
He added: “Our idea of the Company Review was to help improve employer/employee relations. We want to ensure that the reviews by employees are balanced and respectful which means employers can take the advice and improve on the office environment. For example, if 80 per cent of the staff of a particular company complains about inadequate training on the careesr24 Company Review page, the affected company can take that feedback and provide adequate training for their staff. This will keep the employees motivated, increase productivity as well as improve staff retention.”