Indomie ranked number one in FMCG category across Africa

Indomie Noodles, from the stables of Dufil Prima Foods Plc., has topped Africa’s most chosen noodle brand in Kantar World panel’s brand footprint ranking for 2016.

The research firm’s latest brand footprint study which covered 15,000 brands, 200 categories, 44 countries and five continents, representing 74 percent of the global population saw

Indomie attain the number one position in FMCG category across Africa.

Speaking on the ranking, Deepak Singhal, the Managing Director/CEO, Dufil Prima Foods Plc., expressed the company’s delight and appreciation to Kantar World panel for making the top spot.

“Being top in Africa in the FMCG category was no mean achievement for us especially considering this came from over 20 brands in the diaspora. This speaks to the tremendous work that has gone behind building this great global brand.

‘‘It is credit to the entire team at Dufil and our policies that we have made the top spots. I was also happy to see some strong African groups competing with the more established names. I am sure that more brands will reach the Top 100 in this New Year,” Singhal said.

Girish Sharma, General Manager of Dufil Prima Foods Plc, thanked the research group attributing their success to hard work and dedication to utmost quality which has earned the brand awards giving the company a firm control of Africa’s noodles market.

“Ranking as number 1 in FMCG category across Africa and 8 in the world is a very significant honour as this reflects Dufil’s commitment to global manufacturing best practices and world class quality control; dependability and reliability that ultimately add up to great value.

‘‘Dufil will continue to deliver the best products consumers have come to know us for over the years,” Sharma said.

According to Josep Montserrat, Global CEO of Kantar World panel, this year’s Brand Footprint builds on the simple rule that growth is all about penetration, and demonstrates how brands have grown against a challenging economic backdrop.

“Growth is top of the agenda for all FMCG companies, but there is no single path to prosperity. They are looking for new consumers, new occasions and new markets, and are investing in the creation of innovative new products.

‘‘The Brand Footprint report highlights the opportunities that exist for every brand with global aspirations to expand its customer base. It provides an essential guide for FMCG manufacturers on their journey to increase the dominance of their brands in the world’s fastest-growing markets,” Montserrat said.

Kantar Worldpanel is an international company dealing in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel is part of the Kantar Group the Data Investment management Division of WPP.

CHINWE AGBEZE