Internet marketing receives boost as WSI steps in

As part of efforts to provide innovative digital marketing solutions for clients, developing and executing results-oriented marketing strategies, which are tailored to clients’ specific needs, WSI-Axon has set new standards for internet marketing in Nigeria as it positions for digital marketing.

Amara Nwankwo, head, Digital Marketing, WSI-Axon Nigeria, says if you have invested in a traditional marketing strategy but haven’t fully explored the possibilities of digital marketing and you want to earn its benefits, WSI is the way to go.

“As a business owner, perhaps you have an existing internet marketing campaign you’d like to augment, or a core digital strategy that works for you but you’re missing a piece of the puzzle, such as social media or mobile marketing. No matter where you are on the spectrum of digital marketing, WSI can help,” Nwankwo says.

She adds that whether it’s a dynamic website design, search engine optimisation, email marketing, or the emerging and exciting worlds of social media and mobile marketing, WSI is on the cutting edge of what’s possible to discover what works for your organisation.

“Over the years, most companies used the traditional marketing platforms to achieve their marketing goals. In recent times, the business world has changed and currently operates at a faster rate; the internet has therefore been employed by a lot of companies to realise their objectives. Hence, it is therefore advisable for companies to follow this lead and take up this profitable trend,” she says.

According to her, the benefits of using digital marketing are to achieve measurable results and objectives, making business decisions using real data and qualitative results; digital marketing affords companies the opportunity to reach their target audience exactly where there is direct and immediate feedback from customers.