Intersection of new, traditional media top Troyka, RED Media summit this week

Integrated Marketing Communications service provider in West Africa, Troyka Holdings is partnering with one of Nigeria’s leading digital media firm, RED Media Africa to host the first Summit on “The Media in a time of flux”,

The Summit which also has School of Media and Communication, Pan-Atlantic University, Epe, Lagos as partners will take place in Lagos, Nigeria this week

Commenting on the Summit in a statement, the Chief Executive Officer, RED Media Africa, Chude Jideonwo said, “The Summit is a meeting of leaders in the local and international media, which include traditional and new media, Public Relations and Advertising, to discuss the intersection of new and traditional media and the impact the fundamental paradigm shift in content consumption has had in the industry.’’

The RED Summit will include a 2-day conference for participants to connect, network and anchor high-level conversations and solutions about the media in Nigeria and across African audiences. There would also be West Africa’s largest inter-school media town hall, and an evening to celebrate 100 icons of the media.

Kenyan author, journalist and winner of the Caine Prize for African Writing, Binyavanga Wainana is expected as the keynote speaker at the event, while some of the speakers are the Executive Producer of Coke Studio Africa, David Sanders; Corporate Affairs Director of Microsoft Corporation, Louis Otieno; award winning television host, Anita Erskine; former Managing Director of MNET Africa, BiolaAlabi; Chief Executive Officer of leading lifestyle blog-BellaNaija, Uche Pedro; Chief Executive Officer, Genevieve Magazine, Betty Irabor; General Manager of Beat FM, DejiAwokoya and former Governor of Rivers State, RotimiAmaechi.