Interswitch looks to leverage its brands positioning

Interswitch, Nigeria’s multi-channel financial payment platform is set to leverage on its brand position in the Nigerian FinTech space as an enabler of digital payments in Nigeria and across Africa.  It is set out to achieve this partly through the new series of Television Commercials (TVC), which were unveiled recently in Lagos

Interswitch will connect its other brands like Verve and Quickteller with its users through a series of commercials as well as help the brands embrace new opportunities in the financial payment environment as a FinTech enabler.

Olawale Akanbi, Marketing Manager, Interswitch  said Interswitch is leveraging on its brand position in the FinTech environment with the new TVC. The TVC cut across curiosity, people, and the big picture.

According to him, ‘Long live the Curious’ is designed to show how curiosity is helping Interswitch change the landscape of digital payments in Nigeria. “Curiosity serves as a catalyst to discoveries and innovation, without which, we would still be stuck in the Stone Age. As a company, Interswitch constantly seeks answers to questions that will ensure customers enjoy safer, faster and smarter transactions,” he said.

The ‘Special People’ TVC brings to light how Interswitch keeps the vision of its customers in mind, developing solutions that help them stay ahead, with a promise to always be there, wherever imaginations lead them. While ‘Beyond the Big Picture’, TVC is about the foresight to seek out the opportunities that lie on the fringes of the big picture.

Enyioma Anaba, Marketing Manager, Verve International in her remarks said Verve’s success has been built on providing products and services that are tailored to the African market using latest payment technologies in responding to customers’ demands.

According to her, the new TVC ‘Got Verve’ signifies the brand story through its tenacity of the human spirit of freedom, resilience and strength to go beyond borders and excel in the face of challenges. “This TVC links the brand to commerce across Africa while playing up the literal meaning of the word Verve, leveraging it to drive youthfulness and affinity,” she said.

‘V for Verve’ TVC on the other hand is designed to appeal to the millennial, the fun-loving and sociable segment of the market. “V for Verve position Verve, as the vibrant African payment brand,” she stated.

SEYI JOHN SALAU