Interswitch unveils new corporate identity

Interswitch, a digital payments and commerce provider focused on Africa has unveiled its new brand identity.

The refreshed corporate identity was officially unveiled in Lagos recently. The new logo, which is slightly different from the old one, features a simple and elegant blue, red and white colour scheme. The Interswitch figure faces forward and upward with two appendages positioned in line with the word  ‘Interswitch’

Giving an insight into the need for a new logo and brand position, CEO Interswitch, Mitchell Elegbe explained that the new logo signifies the ongoing and future growth of Interswitch while remaining firmly anchored in its fouding values and African identity.

“Our new logo denotes our commitment to moving Africa forward in to the next phase of its growth while maintaining the core African values and identity that ahve made us successful. Our refreshed  brand proposition is underpinned by the concept of Intuitive Exchange which is brilliant and simple. Regardless of how complex our business can be, we maintain a clear interchange-transactions at the speed of thought”

“The new Interswitch logo and brand position is a confident statement of our leading position in the market and our vision to continue to push the boundaries of digital payments in Africa. We acknowledge that the penetration of electronic payments in Africa is relatively low. We see this as an opportunity to create platforms that will drive commerce and improve the quality of life on the continent” he said

Since launching in 2002, Interswitch has grown rapidly and consistently, resulting in a current transaction volume of 350 million transactions per month and more than NGN6.4 Trillion a year across its platforms such as Nigeria’s leading payment card brand, ‘Verve’ and Nigeria’s largest online payment portal ‘Quickteller’.

Interswitch is now Nigeria’s e-commerce industry big market operator, and with revenue growth of 1226% in the last five years, Interswitch is the fastest growing tech company in Africa and the first company in West Africa to attain CMMI level 3 ratings.

Interswitch’s flagship brands; Verve and Quickteller have also unveiled simplified, modernized new identities that are globally competitive.