LA Casera excites consumers through nationwide product engagement

La Casera, Nigeria’s first Carbonated Soft Drink (CSD) in PET bottle has commenced a nationwide thrill train tour which kicked off in Abeokuta, Ogun State. This is part of its drive to increase market share and engage more with consumers.
Dave Van Rensburg, General Manager, La Casera Company says the thrill Trail provides an opportunity to interact and engage with consumers; stressing that avenue such as this is greatly cherished.
“The La Casera thrill trail would be in Ogun state for three days, offering consumers a firsthand experience of fun, dance and also an opportunity to reward them with lots of exciting prizes for their loyalty to the brand over the years.”
Rensburg disclosed that feedback from the field today is very reassuring and shows that La Casera remains the leading premium apple drink in Nigeria today. “We are game changers and we will continue to look for ways to excite and connect with our teaming consumers.”
“Statistics from research carried out over time has shown Ogun state to be an abode for huge number of our consumers, and for three straight days, our team would be thrilling them in a way they have never experienced before, as we would be dishing out tons of exciting prizes, engaging them one-on-one, and also offering them the best of Nigerian music from several A-list artistes that would be part of the nationwide trail” he said.
Van Rensburg further reiterated La Casera’s commitment to reaching several of its consumers as the thrill trail would be visiting other cities across the country such as Lagos, Ondo, Ekiti, Osun, Ilorin and several others in the coming days.
Also speaking at the event, Roland Ebelt, Managing Director of the company says for over a decade, the La Casera brand offered Nigerians with a rich, premium and refreshing drink.

KELECHI EWUZIE