LASAA holds interactive session with outdoor ad practitioners

Smarting from the visit by Governor of Lagos State Babatunde Fashola to its new office complex, the Lagos State Signage and Advertisement Agency (LASAA) played host to members of the outdoor advertising industry recently.

The meeting, which was first of its kind under the leadership of George Kayode Noah, its managing director, was aimed at addressing some of the salient issues affecting the business, particularly in Lagos.

Key on the agenda was the issue of rate review for all outdoor advertisement structures. The discussion also touched on billboards within military formations, discounts on vacant billboards, tightening the regulation on mobile advertisement as well as potential outdoor advertising opportunities within the new concession corridor.

Noah informed the gathering that LASAA will exhaust all avenues to ensure that billboards within military formation were properly regulated. On rate review, he added that “we have reduced our rates to the lowest at the moment. I believe writing letters to you is the only responsible way to ask you to pay all outstanding due to the agency,” he said.

He also used the opportunity to clear the air on the use of billboards, pointing out that “LASAA billboards are used as a vehicle for social communication to support and propagate the various programmes and projects of the state government.”

On their part, the members present at the meeting craved for continuous understanding from LASAA regarding outstanding payments by members indebted to the agency.

Femi Ogala, managing director, 21st Limited, asked LASAA for more protection for its members, and used the opportunity to thank LASAA while also urging the agency to constantly organise regular sessions to resolve some of the issues affecting the industry.