Maltina in experiential marketing to resonate with families

In what is bound to be a very exciting year for Nigerian families and dancers, Maltina, the premium non-alcoholic malt drink from the stable of Nigerian Breweries plc, has set the stage for season seven of the popular family dance show, Maltina Dance All (MDA). The 2013 edition tagged, “The Evolution” will chronicle dance styles from 1960 to present day in a unique and exciting way that will highlight these eras. Renowned for promoting togetherness with friends and loved ones, the MDA is the consumer engagement and experiential marketing platform that the brand deploys to resonate with esteemed consumers and the society in general.

Prior to the commencement of the press briefing, the Atrium of the Silverbird Galleria in Lagos suddenly changed when close to 30 dancers appeared on the scene without prompting and started dancing; their moves instantly caught the attention of movie goers and shoppers as their dancing steps were energetic and highly entertaining. As attention was riveted on them it was not long before it became apparent that it was a prelude to the popular family dance show, Maltina Dance All (MDA) season seven. The flash mob scene, which is in line with the “sharing happiness” tagline of the brand chronicled dance styles from 1960 to the present in a style that sees new dancers joining the group each time a new music from an era, is introduced.

Speaking after the flashmob presentation Edem Vindah, Corporate Media and Brand PR manager, who was representing Ageni Yusuf, Corporate Affairs Adviser, Nigerian Breweries Plc, said: “The dance performance we have just seen is a tip of the iceberg from this season of Maltina Dance All.