Marketing agency hits town with consumer-engagement platform

Brands and their consumers can now interact at different levels of engagement as Towncriers Limited, an experiential marketing communication agency based in Lagos, has launched Fun-on-Wheels, a mobile entertainment and engagement platform that is set to redefine that genre of marketing communication in Nigeria.

Towncriers, which used the final of the FIFA World Cup in Brazil between Germany and Argentina to launch the innovative platform, had very impressive fans at Ojez Restaurant and Bar at the National Stadium Lagos watched the gritty encounter on a very large screen provided by the Fun-on-Wheels truck.

Kayode Olagesin, managing director, Towncriers Limited, who explained the workings of the truck to a few journalists present, says Fun-on-Wheels is a versatile, purpose built as it can adapt to a variety of consumer passion points; music, sports, movies, comedy, dance, clubbing, etc.

Fun-on-Wheels is the first of its kind in Nigeria and brand custodians can align it to their consumer engagement strategy and “turn it into whatever you want: Cinema, club, sports bar, theatre, classroom, etc,” Olagesin says.

Fun-on-Wheels, which was customised for Towncriers for use in the Nigerian market, comes with a “hydraulic lifted 5.12m x 2.30m (11.80m2) LED screen that enhances viewing for a larger audience; 12ft x 16ft collapsible stage that fits into a bag less than a quarter of its full expanded size.”

The Towncriers boss says the new engagement platform is cost effective on time and money because everything is “fix, plug and play.”

Besides, Olagesin says that Fun-on-Wheels can be deployed for a product portfolio with different engagement platforms thereby offering economics of scale.

Daniel Obi