Marketing communication agencies position for political campaign jobs

Campaigns for the 2019 general elections are gradually picking up as media agencies including PR practitioners, creative agencies, billboard owners and buying agencies eye lucrative jobs that will emanate from the political activities.

To get the attention of the electorate who will ordinarily determine the chances of politicians and election outcomes, the vying politicians need outstanding marketing communication professionals, good copy messages and credible media platforms to send their messages.

New jobs from political space are what some of the agencies are expecting this year as perhaps the last prospect to cushion the effects of economic recession on marketing communication business.

According to some marketing communication practitioners, the industry is still feeling the effects of recession in the industry as there has not been substantial increase in marketing budget from advertisers as was anticipated at the beginning of the year. Advertising spend dipped in 2017 by 3.3 percent from N91 billion in 2016 to N88 billion in 2017, according to Mediafacts.

Early this year, there was anticipation that World Cup, economy bounce back after recession and pre-election activities will shape activities in marketing communication industry. But according to CEO of Dijo Communication, Innocent Oboh, marketing activities around 2018 World Cup were somewhat silent while effects of recession are still heavy on media industry.

Preparing for political campaigns jobs, one of Nigeria’s leading Public Relations and Integrated Communications Consulting firms, Chain Reactions recently unveiled public affairs and political campaign management services for governments, political parties, aspirants and candidates aimed at preparing them to structure their political campaigns better with better professional support in the run up to the next 2019 general elections in Nigeria.

In a statement, its Managing Director and Chief Strategist, Israel Jaiye Opayemi, explained the various services governments and politicians should take advantage. “We have a Campaign Play Book for governments and candidates seeking re-elections. The package is themed, How to Win Re-Election Campaigns. We have a Play Book for challenger aspirants and candidates in a package named, How to Defeat an Incumbent. They are like two sides of the same coin we have learnt to toss up in favour of different clients who approach us for our services”

 Daniel Obi