Marketing World Awards goes Pan-African in 2017

The Nigerian-initiated Marketing World Awards would from next year be a Pan-African event, says Akin Naphtal, the CEO of InstinctWave and the publisher of MarketingWorld, organiser of the awards.

According to him, while giving details of this year’s award the idea to accommodate brands in other African countries followed plethora of requests to that effect. This is the 6th edition of the award. “Over the years, we have been receiving letters and nominations across Africa and since the award is not limited to Nigeria, we are now accommodating African brands nominations”.

Naphtal told BusinessDay that next year’s award would be held outside Nigeria for the first time and judges for the entries would come from different parts of Africa.

In this year’s award, he said Yomi Ifaturoti, ‎Corporate Affairs & Admin Director at PZ Cussons Nigeria Plc will be receiving the Lifetime Achievement Award Also, Juliet Ehimuan, the Country Manager for Google has been confirmed as the keynote speaker for the award scheduled to hold on 26th of November 2016 in Lagos.

According to him, the prestigious award, will deliver class and quality which are the hallmarks of the past editions. The awards which will be graced by industry giants will create rare buzz for digital marketing and its dynamism, a trend that has improved the lots of many in the integrated marketing landscape in recent years.

“MarketingWorld Awards 2016 will accommodate refreshed and refined categories and showcase the latest innovations and initiatives, recognising the exceptional work of the marketing champions over the past twelve months.

“Designed to promote excellence in branding &marketing, MWA will host and entertain C Level and other top outstanding marketers who have helped to enhance the image of their organizations and significantly contributed to the country’s economy.

Naphtal further said that the idea to have speakers at this year’s edition is borne from the fact that recognition has grown in bound and leaps for the awards, while there is also the need to infuse freshness in ideas and creativity.

MWA is a platform for the Industry to demonstrate and celebrate the advances made in the key areas of digital, experiential, media, stewardship, efficiency, innovation, corporate social responsibility and creativity.