Marketing: WSI-Axon urges businesses to enhance online presence

Business owners have been urged to enhance their online web presence for better performance and customer participation through digital marketing.

The Chief executive Officer, WSI-Axon West Africa, Edirin Abamwa, said though businesses were gradually taking up digital marketing initiatives because of the huge benefits inherent in it, but having ubiquitous ICT infrastructure would further fuel digital marketing growth.

Abamwa, who spoke at the company’s national seminar with the theme:

‘Propel your Brand! Harnessing Digital Media Marketing Technologies:

From Prospects to Profits’ which was organised to sensitise business drivers and pace setters, said ‘the seminar is to equip participants with knowledge of global changes and advancements within the digital marketing industry.”

“We want companies to optimise their web presence on the World Wide

Web, thereby providing marketing opportunities for revenues and manage their reputation online. We own the Nigerian-west African franchise of WSI, which is the world leading digital marketing company,” he said.

He noted that when WSI-Axon started in Nigeria, “We realised very quickly that the level of awareness for digital marketing was pretty low; people had vague idea of what it is all about, also, sometimes, outright wrong ideas.”

“We then thought to stage a major event where people will get to learn what digital marketing is all about. That is why we are staging this particular event. It is something we expect to do annually to help promote awareness of this new age technology in Nigeria and West Africa as a whole,” he said.

Co-founder & CEO gShift Labs, Krista LaRiviere, noted that all of the search engines, social media sites are really just channels for your content in order to control your brand online. “You really need to interact with all of them because people who want to find you will end up finding you, using those channels,” LaRiviere said.

Francois Muscat, CEO, Unibit Solutions, who spoke on online reputation said: “Negative reputation management can affect you if not well managed. A user will click on your page to know who you are instead of the products and services you offer. You should, therefore, assess your online reputation.”