Mobile marketing agency introduces solutions to increase revenue for SMEs

BetaSMS, a Lagos-based mobile marketing agency has unveiled a set of industry-leading business-oriented applications designed to increase the productivity of businesses.

The applications, WasherMEN and iPrefect are expected to give small business owners more control, encourage lean operations, reduce overhead costs and generate more profit to keep them in business.

According to BetaSMS, WasherMEN is laundry management software designed with the one-man business model in mind but has the capacity to handle both commercial and industrial laundry activities. “WasherMEN works as an administrative tool that has features like auto sending of SMS for laundry collections, delivery, invoicing, inventory management and reporting.

The application provides the required flexibility and makes it easy for a single person to seamlessly run a laundromat until the business is ready to scale; as the front-end of the business can be implemented through hand-held devices – smartphone and tablet – and any computer device from any location. With the app, one person can easily attend to more customers in one day”.

The Managing Director of BetaSMS, Ajibola Awojobi explained that WasherMEN was built after the company noticed an increased number of Laundry Startups had become increasingly dependent on SMS to notify customers for pickup of their clothes. “We decided to create more value for such by building the application to ensure smooth running of their businesses” he said.

Kolade Adegoke, Sales and Marketing Director of BetaSMS stated that “First rule of business is to maximise  profit while minimizing your overhead costs, the WasherMEN application will look to eliminate costs such as salaries and increase the sustainability of the business owners.“

Adegoke also said that iPrefect is the latest and most complete school automation software built for every educational institute– colleges, universities, training schools aimed to improve management’s understanding and interaction with students all through their duration in the school while reducing the workforce needed to achieve same.

The solution will enable education institutions to perform all activities in the cloud. Having cloud-based Student Information System with no local premise footprint of server or software means less time and money spent on IT and more time is devoted to broader education priorities.

“We decided to create this solution because of the incessant complaints of missing students’ files and records as well as difficulty in tracking students’ performances and behaviour. This solution will help keep records for various institutions, simplify the enquiry processes and help instil discipline amongst students” said Adebimpe Ayoola, Head of Communications.

These applications – WasherMEN and iPrefect – are solutions that will enable business owners keep an eye on all their ventures regardless of their location.

The two applications, which are readily available, will run on a subscription basis at a cheap price, can be boarded to their BetaSMS dashboard on request within few hours.

Daniel Obi

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