MTN celebrates customers, unveils ‘MTN Prestige: Circle of Distinction’
As part of its rewards scheme initiatives, MTN, Africa’s biggest telecommunications network with subscriber base of about 60 million in Nigeria last weekend in Lagos unveiled holistic reward scheme for its customers which it called MTN Prestige: ‘Circle of Distinction’
This is celebration of many customers in who have stayed with the brand for more than 10 years. “MTN Prestige is our loyalty programme that is designed to recognize and reward group of customers who have shown great loyalty to the MTN network over time”, the multinational company said. The reward is based on cumulative spend on MTN network over time.
The reward scheme has three categories which include Gold, Silver and Bronze. Under Gold, customers consistently enjoy MTN products and services to quality for the third tier level where a range of benefits will make the customer being proud of the distinct circle.
The Silver category steps up the customer on MTN voice and data, qualifying the customer in to second tier level of benefits while the customers under Bronze category must have stayed with the brand for a minimum of 10 years. Irrespective of spend, the reward under this category welcomes the customer to the first tier of membership.
Some of the benefits include making available exotic cars for customer’s driving pleasure. “ As MTN Prestige customer, we also take the liberty of negotiating specific concessions, just in case the customer is inclined to make a purchase”
Also membership of the MTN Prestige scheme entitles customers to relax at airport waiting lounge. “MTN Prestige also redefines customer service. We provide you with a dedicated relationship manager, who is experienced in ensuring utmost customer satisfaction”
Speaking at the unveiling of the scheme in Lagos, which witnessed the presence of other top business stakeholders, the Chairman of the company, Paschal Dozie said the plan was designed because MTN appreciates its customers. “We at MTN appreciate our customers’ loyalty and that is why we are giving them more value”. He said that customers are central to MTN success story.
Chief Executive Officer MTN Nigeria – Ferdi Moolman also explained that the scheme is a loyalty programme to appreciate customers who have shown loyalty to MTN brand.
General Manager, Consumer Marketing, Richard Iweanoge further explained that the programme was designed to welcome some deserving customers into Circle Distinction. “What it means is that we are recognizing and rewarding customers who are loyal to MTN. In the past we have done things in bits to recognize them but we thought that it is important to have a platform where once a customer qualifies, the customer would begin to get those benefits”
Those who have been with MTN for 10 years deserve to be rewarded for that loyalty. Also if a customer’s spends a certain amount on our network on the monthly basis, the customer would also be recognized. The benefits involve airtime, free handset, data and others.
Under the programme, MTN also partnered with Emirates where it can give discount on tickets.
DANIEL OBI