MTN Group appoints integrated global agency

MTN has appointed Omnicom Group as its integrated global agency. This development, according to media experts is likely to lead to realignment of agencies working for the multinational company in local markets where it operates.

  The appointment, according to telecom giant in a statement, follows a rigorous evaluation process, which began in March last year, when six major global agency networks were invited to tender.

Three agencies proceeded to the second round late last year, with Omnicom selected based on having met the functional and commercial requirements. These requirements were scope of work and specialisation, industry and geographic track record, proposed resources (footprint, team and transformation agenda), and specified risk and financial parameters.

The appointment of Omnicom Group spans the areas of brand, media, digital, public relations, internal communication and sponsorships, across MTN’s functional areas of Marketing, Consumer, Enterprise Business, Digital Services, Corporate Affairs, Human Resources and Investor Relations at a Group level, as well as the company’s operations in 22 markets.

As of 30 September 2016, MTN recorded 234.2 million subscribers across its operations in 22 countries