NB Plc creates bold consumer initiative, unveils Star music fusion
Star Lager Beer has unveiled a novel initiative to bring together music and football for the excitement of its consumers. The new initiative which it called Star Music The Fusion appears to be reinvention of its Star Music Trek programme which was rested for some time.
Nigeria’s foremost beer brand, Star Lager has over the years been a pioneer of ground breaking platforms including Star Music Trek, Star Mega Jam, Star Super fans Show and Star Quest.
Star Music The Fusion, first of its kind in Nigeria, will see six teams of football legends; music artistes and DJs compete in a series of music and football concerts.
The novel platform will enthusiastically engage music and football fans with series of concerts, online and offline activities to pick a winning team.
The platform is based on Star Lager Beer’s consumer experience and their passion for music underpinned heavily by their favorite foreign clubs.
Commenting on the consumer experiences, Marketing Director, Nigerian Breweries Plc, Franco María Maggi, said,“With the brand’s activities over the past years, it can very well be seen that Star is a major supporter of music and football as we always seek to bring together and celebrate fans across the country. This new platform will bring more excitement and fun to millions of consumers, football and music fans across Nigeria, as they will be hands on to vote for their favorite teams.”
With Star Music The Fusion, Star Lager Beer is expected to connect with as many music and football fans as possible as the platform will play on the strength of its partnerships with European clubs; Real Madrid, PSG, Juventus, Manchester City, Arsenal and Barcelona and also on the success of its nationwide tour, Star Music The Trek.
Speaking on the brand’s efforts to bring together its major pillars, Portfolio Manager, National Premium, Nigerian Breweries Plc, Tokunbo Adodo stated that, “Our goal is to bring all of our target audience under one umbrella. We know what our consumers love and we would love to connect with them via their passions and interests. We see Star Music The Fusion as a way to further strengthen our commitment to millions of fans and bring quality enjoyment of football and music with unrivalled consumer interaction experience.”
The Star brand has over the years, built on its music and football pillars through initiatives including Star Music Trek, Star Mega Jam, Star Quest Shine on Nigeria and Star Super Fans Show by building great relationships with its consumers and rewarding their passion and love for music and football.
Since the first Star lager beer bottle rolled out of the bottling lines in the Lagos brewery in 1949, the brand has been a premium market leader and was listed by the African Business magazine in its 100 Most Admired African Brands in 2015. Star has put its expansive platform to good use in promoting music and youth lifestyle through projects like STAR Music Trek, STAR Quest and STAR Mega Jam
Daniel Obi