Nigerian Brand Awards: Practitioners laud organisers on transparency, due process

Practitioners on the nation’s integrated marketing communication space, have showered encomium on African Brands Award, organisers of the recently-held Nigerian Brand Award, over the transparency of the award and for sticking to due process.

Some of the practitioners said in press statement  that the transparency of the selection process of award winners and the utmost independence the selecting jury enjoyed,  had gone a long way in giving the award  huge credibility.

The Corporate Affairs Manager, Sifax Group, Muyiwa Akande,  whose company was one of the recipients of the awards, stated that the company’s decision to participate was informed by the credibility of the process.

“We have never participated in the award before. We were surprised when we were contacted by the organisers. But when we did our due diligence, we discovered that it was a credible organization. They had really done their home work on us, keeping track of some of the milestones we had achieved in the past few years,” he stated.

In his reaction, the Chief Executive Officer of Chain Reactions, whose company came tops in the Public Relations category,  Israel Jaiye Opayemi expressed delight in the statement that the PR firm was being recognized at a time the nation’s business climate was on the downward side.

“It simply attests to our resolve that to  always give whatever brief we have the best shot, irrespective of the situation. Today, is a testimony to that resolve. Perhaps what makes it more interesting is the fact that the award was coming from an organization, though credible, but was totally unknown to us,” he stated.

Julius Agenmonmen, whose company, Brandlife won the laurel in the Marketing Activations category, commended the organisers for deeming it fit to reward excellence, especially at a critical  period, when businesses were finding it difficult to survive.

“What actually made this thrilling for us, is the transparency of the whole process,” he stated

The Chief Executive Officer,  African Brand Award, organisers of the award,  Abidemi Adesanya,  explained in the statement that the award, now in its seventh edition, was put together by the organization to celebrate and recognize corporate organisations, that had continued to excel, in spite of the challenging business environment.